to help save babies' lives 

25 April 2021

Original photo by JJ.Waller


25 April is the day we all turn orange to raise awareness of neonatal herpes. You might wear orange, walk in orange, make an 'orangerie' of orange items, bake orange cakes or paint your face orange! All to support Kit Tarka Foundation and help save babies' lives. 

Neonatal herpes (the cold sore virus in babies) is the cause of death of up to one baby every week in the UK yet often remains undiagnosed and untreated. The awareness and funds raised by GoOrange! are vital in making many more people aware of the dangers of the herpes virus in newborns and saving lives as a result.

You can join in wherever you live in the world and all ages and abilities are very welcome - it really is an event for everyone!

Join alone or with your household - it is completely up to you. We just ask that you wear something orange

and share photos and videos on social media using the hashtags #GoOrangeForKit and #NeonatalHerpesAwareness and tagging @KitTarka. There will be a scavenger hunt for little ones and fabulous prizes for the best-dressed, biggest and most creative 'orangeries', best orange artwork and top fundraisers.

Everyone who registers will be emailed a downloadable GoOrange! pack with printable photo booth accessories, otter mask and scavenger hunt.


It will be wonderful to see our supporters across the country and around the world coming together in glorious orange on 25 April. We can't wait to see your snaps!

Here's what you need to do:

  • Register to receive your downloadable GoOrange! pack

  • Make a donation here (the suggested donation is £5 per household)

  • Choose your orange outfit (we have some photo booth props in the pack to help)

  • Choose your activity from a walk in the park to a party in the garden - it is up to you!

  • Set up a fundraising page and seek sponsorship from your friends and family for a challenge  0f your choice (this is optional)

  • GoOrange! Get started and spread the word to friends and family and through your social media.

  • Share your photos on social media to win some fabulous prizes* 

Calling schools, nurseries and kids' clubs

Photo by JJ.Waller

Ask your local school, nursery or kids' club to get involved too. We suggest the young people GoOrange!  in the week of April 19-23 with a £2 optional donation to wear something orange for the day. In the schools and nurseries pack we have a scavenger hunt, otter mask, colouring in, bunting, poster and more to make the day extra fun. To register your school or nursery please click here.


To raise extra funds you could hold an orange-based cake sale, host a Zoom quiz, wash your neighbours' cars or, like this otterly fabulous family, get sponsored to go on a walk in your best orange outfits! There are lots more ideas in the fundraising pack but the only limit is your imagination.


Every picture shared on Instagram, Facebook or Twitter with the hashtags #GoOrangeForKit and #NeonatalHerpesAwareness and tagged @KitTarka will be entered into a competition to win some brilliant prizes. On Facebook, you will need to make sure your photo is public or we won't be able to see it. On Instagram, if you don't have a public profile then just send a direct message with a screenshot. If you aren't on Social Media then you can email your pictures to to be in with a chance of winning.

There are prizes for:​

  • Best-dressed individual   

  • Best-dressed group

  • Top fundraiser

  • Biggest orangerie (most orange items in one photo)

  • Most creative orangerie       

  • Best orange artwork     

... and a prize draw for everyone who takes part in the scavenger hunt.

With many thanks to our very generous sponsors for all the prizes. See our Prize Carousel below to see what you can win.

Original photo by JJ.Waller


A huge thank you to our generous sponsors for donating some very cool prizes. Click on their logos to find out more about them.

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Kit Tarka Foundation © 2020 | Registered charity no. 1178030

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